Electronic Word of Mouth (E-Wom), Celebrity Endorsement and Lifestyle in The Interest of Buying Online Shop Products

Purpose: This research is motivated by the rise of commerce via internet or so-called electronic (E-commerce). From a businessman's point view, this an opportunity for them to increase their business creating online shop that included in several marketplaces. Electronic Word Mouth (e-wom) includes testimonials from someone who has bought, then there are also figures fond using product, namely Celebrity endorsers and student lifestyle. The purpose study reveal how these aspects influence buying interest.
 Design/methodology/approach: method uses quantitative approach describing multiple linear regressions. sample used non-probability sampling with consideration all populations cannot be as sample. obtained was 200 students.
 Findings: Based on data analysis, it can concluded significant effect E-WOM interest products, celebrity endorse lifestyle E-WOM, Endorse. simultaneously products.
 Research limitations/implications: All respondents student.
 Practical implications: Result references product.
 Originality/value: paper original.
 Paper type: Paper.